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Hair care that clubs sell.
Loading…About us
Roots is building the future of club fundraising with premium hair and body care, where every choice is rooted in strengthening club life and creating long-term opportunities for children and young people.
Roots is made with care and with high-quality, gentle formulations developed in Scandinavia for active people and everyday use. Natural ingredients where every element has a clear purpose in caring for hair and skin. A combination of function, clean design and high quality that suits the whole family.
Roots is about more than hair and body care; it is about the people and the clubs behind it. The products cover an everyday need while 35% of every krona sold goes straight back to the local club, with no hidden fees. It rests on a strong belief: when meaningful design and consumption meet a bigger purpose, club life grows richer and young people get better conditions to develop.
Roots was founded by people who know club life first-hand and is built on what clubs actually need and want. The philosophy is that future success is created at the grassroots, and that when you nourish club life, the people in it grow too. It is a long-term vision of lasting partnerships, free from complicated admin and backed by a modern digital platform.
With Roots you get premium-quality products at a fair and honest price, made for repeat use all year round. Developed by people with deep experience in the skincare industry. You do not have to choose between a really good product for the bathroom and making a difference for your team or club. You get both. Quiet quality and genuine commitment, all the way from the bathroom shelf to the club community.
