Sport
Hockey teams: fundraising that doesn't cost ice time
Hockey is expensive and schedules are packed. Raise money with a link and a QR code on the bench, with no stock and no door-knocking. The club keeps 35%.
Updated 1 August 2026

Hockey costs are high — time is tighter
Equipment, ice hire and travel make ice hockey one of the more expensive youth sports. At the same time schedules are packed. A sales model that needs stock and evening door-knocking competes with what the team actually wants to do: train and play.
Roots moves selling to a link and a QR code. The team leader sees status in the portal; the seller shares the shop when it suits them.
A product that belongs in the shower after the ice
After a game hair and skin face sweat, helmet and cold. A gentle routine with Roots Schampoo and Body Wash is easy to explain to both players and parents.
You may also read Routine after training for tips around that moment.
Campaign setups that work in hockey
Run campaigns around season start, Christmas tournaments or spring play-offs. Put QR in the bench area or at the clubhouse entrance. Ask parents to share in their work network — that is often where purchasing power sits.
The club keeps 35% of sales. Examples and goals are in How much does the club earn?.
From first team to youth
The same platform works at every level. The difference is tone: youth teams talk tournaments and kit, seniors can talk team funds and shared activities. See the full picture in How it works or book a demo.
Whether you are a youth team or play at senior level, it gets clearer when the campaign purpose is shared and communicated. Let the team choose a concrete goal and report back regularly, so selling feels like part of the team's plan rather than a side track.
Let the campaign fit the season
The hockey year already has natural checkpoints: start-up, tournaments, holidays and play-offs. Choose a period when the team can focus for two or three weeks, instead of letting a fundraiser become another thing humming in the background all season.
A shared ambition works best when everyone feels included. Do not distribute pressure by number of products sold; celebrate reaching milestones and that more people have shared their shop. How Roots works shows how the roles connect from club to seller.
Anchor the setup well before a cost the team wants to meet. When families know the goal picture — for example a trip or equipment — it is easier to plan their sharing. A clear deadline helps without creating unnecessary stress. Gather common questions in a single team message so the information stays consistent and easy to return to.
Frequently asked questions
- Does it work for both boys' and women's teams?
- Yes. Shop, QR and the 35% model are the same. Adapt the message to the team's goal.
- Can we sell in connection with matches?
- Yes — QR on programmes, in the kiosk or via the PA. The purchase itself is digital, so you avoid cash handling by the boards.
Next step
Want to run this with your club, or just understand the products? Get in touch.
How it works


