Football teams: fund your next tournament trip

Tournament trips, new balls, referee fees, training camps — football teams have a steady stream of costs. Traditional selling takes time away from the pitch. Roots is meant to sit in your pocket: each player or parent shares their shop between sessions.

Consider appointing a responsible adult who catches practical questions, but let the message itself belong to the team. When players and parents can explain in their own words why you are fundraising, the campaign feels more credible and less like another admin task.

After matches and training almost everyone showers. Shampoo, conditioner and body wash are concrete in that everyday life — especially with a low-sulphate, sport-near formula.

That makes the conversation natural: “We sell what we use ourselves after training” rather than “Want a bag of candy?”.

1) Set a goal (e.g. the autumn tournament). 2) Invite sellers via the portal. 3) Share QR in the changing room and the link in the parent chat. 4) Follow milestones without calling anyone out.

Step by step is in How Roots works. Sales tips: Tips for sellers.

With 25 players/parents as sellers and about SEK 2,400 average per person (6 Premium packs), gross sales land at SEK 60,000. The club's 35% share becomes SEK 21,000 — often a meaningful contribution to a tournament trip.

Test your own numbers in the calculator and read more in How it works.

In football teams a clear kick-off often works best. Set aside a few minutes at a parents' meeting or after training, show how the personal shop works and tie the campaign to something everyone can picture. Then you start together, but each family can contribute in their own way.

Then keep communication rhythmic and simple: a reminder at the start, one mid-period and one as the goal approaches. Use personal shop and QR for the practical bits and the 35% guide when you want to explain how sales strengthen the team fund.

Also make room for questions on the sideline. When one parent has completed a purchase or understood the flow, that person can often help the next family — so the campaign becomes shared team work.